Saturday, June 23, 2012

Misleading Pricing

Went to Briwood this morning, and was pleased to see that they have local blueberries for sale.

According to the sign, a picture for which I have attached, the price is $2.99 a pint.

After I was rang through the till with all of my other purchase, and I was on my way out of the store, I saw on my receipt that I was charged $3.49 for the blueberries. I asked why this was. Well, apparently the blueberries are $3.49 a pint. The price was hidden below the stand of Certo products. I asked for my money back, and returned the blueberries. I brought this to the attention of Brian, who said the sign placement was an accident.

Well, it most likely was an accident, but the sign placement was very misleading.

At the store where I work, if an item is priced lower on the shelf than what is rang through the till, we give the customer the product at the price on the sign. We then change the price on the sign to the correct amount.

Briwood continues to be the best place in St. Thomas to purchase quality local produce, and also hard-to-find European products. While this incident was frustrating, their overall service and excellent fresh produce make Briwood one of the best places to shop in St. Thomas.